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 Submits Comment on FDA Draft Guidance for Flavored ENDS
May 14, 2026 4 min read

Submits Comment on FDA Draft Guidance for Flavored ENDS

In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, submitted the following comment:   Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk”   RAI Services Company … Continued

CEO David Waterfield Discusses Reynolds’ Next Chapter in Custom Content from WSJ
February 25, 2026 2 min read

CEO David Waterfield Discusses Reynolds’ Next Chapter in Custom Content from WSJ

The organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year.   The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued

 Featured in POLITICO Focus: When Tradition Meets Transformation
December 19, 2025 2 min read

Featured in POLITICO Focus: When Tradition Meets Transformation

The organization (Reynolds) recently partnered with POLITICO Focus to share the story of its legacy and ongoing transformation within American agriculture and manufacturing. As the organization concludes its 150th anniversary year, dating back to the founding of R.J. Reynolds Tobacco Company in 1875, the feature article explores how Reynolds continues to shape the … Continued

Podcast: Collaborative Efforts Drive Decrease in Underage Tobacco Use
October 7, 2025 2 min read

Podcast: Collaborative Efforts Drive Decrease in Underage Tobacco Use

Reynolds and TruAge spotlight industry innovation in underage access prevention.   In a recent episode of CSP’s At Your Convenience podcast, Kara Calderon, Head of Underage Access Prevention at Reynolds, and Stephanie Sikorski, CEO of TruAge, spoke about the collaborative efforts to prevent underage access to tobacco and nicotine products.     The conversation highlighted … Continued

Fostering Transparent Collaboration to Reduce Tobacco Harm
March 19, 2025 2 min read

Fostering Transparent Collaboration to Reduce Tobacco Harm

Collaboration is at the heart of some of the most groundbreaking scientific advancements in history. Take for instance, the discovery of DNA’s double helix structure by Watson, Crick, and the contributions of Maurice Wilkins and Rosalind Franklin. This was a product of pure teamwork, collective knowledge, and a shared effort for human progression. Collaboration, especially … Continued

The Path to Tobacco Harm Reduction
October 25, 2024 4 min read

The Path to Tobacco Harm Reduction

Recently you have probably started to hear a lot about Tobacco Harm Reduction or “THR” from us and moving forward, you’re going to hear a lot more.   THR is an approach to improve public health outcomes by focusing on what we believe is one of the most important movements for America’s health agenda – … Continued

Our Unwavering Commitment to Underage Access Prevention
September 17, 2024 3 min read

Our Unwavering Commitment to Underage Access Prevention

Recently, the National Youth Tobacco Survey (NYTS) results were released, which showed the continued decline in youth e-cigarette (Vapor Products) use, which is now at the lowest level in a decade, and down 71% since its peak in 2019.     At , underage access prevention (UAP) is more than a policy; it is … Continued

R.J. Reynolds Vapor Company Expands Portfolio with Introduction of SENSA, a Zero Nicotine Option for Adult Tobacco and Vapor Consumers
July 1, 2024 3 min read

R.J. Reynolds Vapor Company Expands Portfolio with Introduction of SENSA, a Zero Nicotine Option for Adult Tobacco and Vapor Consumers

SENSA includes an innovative locking feature and battery take back program   WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of Inc. (), the BAT Group’s U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product.   … Continued