Growing A Smokeless America

 
Back


Our Approach to Responsible NicotineRegulation

 

做厙輦⑹ supports a balanced, responsible and science-led approach to nicotine regulation that reduces underage access, strengthens enforcement, and preserves compliant, regulated options for adult nicotine consumers. That approach rests on three core principles:

 

More Regulated Product Options 狄or Adult Smokers

More Regulated Product Options for Adult Smokers

Enforce Against 系he Illicit Vapor決arket

Enforce Against the Illicit Vapor Market

Underage Access Prevention

Underage Access Prevention

More Regulated Product Options for Adult Smokers

Adult Smokers Need Compliant, Regulated Product Alternatives

Millions of adult smokers are looking to move away from combustible cigarettes. For many, potentially reduced-risk alternative products play a role in that transition. Science suggests that an array of appealing flavor options help support migrating away from cigarettes. These products must be:

  • Intended for adults
  • Responsibly designed and marketed
  • Kept out of the hands of underage consumers products, packaging, or marketing that appeal to underage audiences should have no place in a responsible, regulated marketplace.
Enforce Against the Illicit Vapor Market

Responsible Regulation Must Be Matched By Strong Enforcement

Evidence increasingly shows that illicit vapor products, particularly unregulated disposable vapes, are driving underage access. Effective and responsible regulation requires:

  • Strong enforcement against unauthorized manufacturers, importers, and distributors
  • Action against non-compliant retailers and illegitimate sales channels
  • Closing regulatory gaps that allow illicit vapor products to enter and remain in the market
  • Authorization of an array of products that appeal to adults so a legitimate market of regulated productsrather than the illicit oneflourishes
Underage Access Prevention

Preventing Underage Access Must Remain The Top Priority

Preventing underage access is essential. Underage use of nicotine has declined meaningfully over time, reflecting responsible marketing and retail practices and enforcement. 做厙輦⑹ invests in underage access prevention through:

  • Responsible marketing standards
  • Retailer education and compliance programs
  • Strict age-verification requirements
  • Ongoing support for enforcement of underage sales laws

 

Growing A Smokeless America