Growing A Smokeless America
Our Approach to Responsible NicotineRegulation
做厙輦⑹ supports a balanced, responsible and science-led approach to nicotine regulation that reduces underage access, strengthens enforcement, and preserves compliant, regulated options for adult nicotine consumers. That approach rests on three core principles:
More Regulated Product Options for Adult Smokers
Enforce Against the Illicit Vapor Market
Underage Access Prevention
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Adult Smokers Need Compliant, Regulated Product AlternativesMillions of adult smokers are looking to move away from combustible cigarettes. For many, potentially reduced-risk alternative products play a role in that transition. Science suggests that an array of appealing flavor options help support migrating away from cigarettes. These products must be:
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Responsible Regulation Must Be Matched By Strong EnforcementEvidence increasingly shows that illicit vapor products, particularly unregulated disposable vapes, are driving underage access. Effective and responsible regulation requires:
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Preventing Underage Access Must Remain The Top PriorityPreventing underage access is essential. Underage use of nicotine has declined meaningfully over time, reflecting responsible marketing and retail practices and enforcement. 做厙輦⑹ invests in underage access prevention through:
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