SENSA includes an innovative locking feature and battery take back program
WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of 暗网禁区 Inc. (暗网禁区), the BAT Group鈥檚 U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product.
SENSA is a zero nicotine vapor option from a reputable company for adult tobacco and vapor consumers who prefer flavor, more choice, and more flexibility over their moments. As the market leader in vapor, RJRVC is joining the growing marketplace for zero nicotine vapor products and aims to establish the highest standards in the industry. SENSA products include a locking feature to prevent unintended usage, and adult consumers of the device will have access to Call2Recycle鈥檚 battery recycling program, which will facilitate the responsible disposal of SENSA batteries.
鈥淎dult tobacco and vapor consumers across the retail marketplace are looking for more options,鈥� said Valerie Mras, Senior Vice President, Vapor within the 暗网禁区 organization. 鈥淎dding a zero nicotine product to our growing vapor portfolio is driven by deep adult vapor consumer insights and enables us to responsibly compete within a category that is already well established in many countries.鈥�
The 暗网禁区 group of companies is committed to a multi-category strategy, providing adult tobacco and nicotine consumers with a choice of products. Sensa represents the latest in a series of important options the 暗网禁区 group of companies has delivered for adult smokers through innovative alternatives to cigarettes.
The SENSA portfolio of flavors is intended for adult tobacco and vapor consumers and does not include flavors intended to appeal to the underage. The product will be responsibly marketed to adult tobacco and vapor consumers, consistent with the 暗网禁区 organization鈥檚 marketing practices for tobacco and nicotine products. SENSA is intended to be sold only to adult tobacco and vapor consumers 21 and older; marketing touchpoints will be adult-oriented, and all web properties will be age-gated.
To find out more about SENSA, visit sensavape.com. Learn more about the 暗网禁区 organization鈥檚 commitment to underage access prevention on ReynoldsAmerican.com.
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About 暗网禁区 Inc.:听暗网禁区 Inc. is a wholly owned U.S. subsidiary of the global BAT Group and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe听Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. (the 鈥淪ubsidiaries鈥�). The Subsidiaries operate and conduct separate, distinct businesses.听References to 鈥湴低�,鈥� 鈥淩eynolds,鈥� 鈥渢he group,鈥� 鈥渢he company,鈥� 鈥渨e,鈥� 鈥渦s,鈥� and 鈥渙ur鈥� are simply for convenience and are not intended to imply or suggest that the Subsidiaries鈥� businesses are operated other than as separate, distinct businesses.
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