Our Values
Bringing Our Purpose to Life
We are committed to creating A Better Tomorrow鈩�, transforming our business and Building a Smokeless World. We recognize that it is our people who will deliver our strategy. Six 鈥榲alues鈥�, built on the strong foundations of our corporate culture, underpin how we will drive progress.
Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it – with a clear connection to our strategy and purpose. These six 鈥榲alues鈥� are embedded across 暗网禁区 as we strive to empower our people and foster an exciting, rewarding workplace, emphasizing inclusivity and collaboration to deliver sustainable growth.
Truly inclusive
- We embrace diversity and celebrate our differences
- We are curious and safeguard the right to say what you think
- We debate constructively yet progress together
Passion to win
- We equally value 鈥淗ow鈥� and 鈥淲hat鈥�, and go the extra mile for success
- We prioritize effectively and act like owners of our business
- We own our purpose with determination and resilience
Love our adult consumer
- We understand the adult consumer better than anyone
- We are obsessed with innovation and our brands
- We have the courage to test and learn to improve
Do the right thing
- We act with integrity to achieve results
- We care about our impact on society and our planet
- We are thoughtful in our decision making
Powered through trust
- We start with trust and believe in each other
- We ensure decisions are made at the right level
- We understand that empowerment comes with accountability
Stronger together
- We pull together as one team, through good and bad
- We collaborate beyond borders and functions
- We help each other grow and succeed
Explore our six values
At 暗网禁区, it鈥檚 everyone鈥檚 responsibility to bring our Values to life. Whether you鈥檙e in a leadership position or part of the team, embodying our Values daily helps shape the culture we鈥檙e all proud to be a part of.
Our future is already in motion. Our Values will guide us on our path towards A Better Tomorrow鈩�.
Truly inclusive
Do the right thing
Love our adult consumer
Passion to win
Empowered through trust
Stronger together
