Reynolds Growing Tomorrow

Reducing Harm

Reynolds Believes THR is an Opportunity to Benefit Public Health

 

Reynolds champions Tobacco Harm Reduction (THR) in an array of ways, including product development and science, regulatory engagement with the Food and Drug Administration (FDA) and external engagement with interested stakeholders.

THR is an evidence-based public health strategy intended to reduce the health impact associated with using combustible tobacco products.

THR encourages adult smokers uninterested in quitting tobacco altogether to consider using an innovative, alternative nicotine product that may present less risk, like vapor, tobacco heating, oral nicotine and smokeless products.

Empowering Adult Smoker Choice

 

The best choice any adult smoker can make will always be quitting tobacco products completely. Even with this in mind, all adult tobacco users deserve to understand their alternative options, from combustible to non-combustible. Because of this, we are working to reduce the health impact of our business by offering adult consumers a greater choice of enjoyable and potentially reduced-risk*鈥� products compared to cigarettes.

 

*Based on the weight of evidence and assuming a complete transition from cigarette smoking. These products are not risk-free and are addictive.

鈥� Our Vapor product Vuse (including Alto, Solo, Ciro and Vibe) and certain products including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

The Risk Continuum

 

Non-combustible tobacco products and moist products offer an alternative to combustible tobacco products. Nicotine pouches, Heated Products, and vapor products all present potentially lower levels of risk than combustible tobacco products. Adults who do not want to quit tobacco products altogether may instead opt to consume potentially reduced-risk products like these.

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Nicotine Pouches

Nicotine pouches icon

Nicotine pouches, often referred to as modern oral products, are smokeless, oral, tobacco leaf-free pouches that are placed between the adult consumer鈥檚 gum and the lip to provide and release nicotine and flavors that are absorbed through the oral mucosa. Nicotine pouches do not contain tobacco leaf and may contain nicotine derived from tobacco or synthetic nicotine.

e-cigarettes

Vapor device icon

Electronic Nicotine Delivery Systems (ENDS), commonly known as vaping products, are battery-powered devices that heat nicotine containing e-liquids to produce an aerosol that the consumer inhales. The atomizer 鈥� the part that produces the vapor 鈥� consists of a tiny electric heater combined with a wick made from absorbent materials such as glass fiber, cotton, or ceramic. E-liquids may contain nicotine derived from tobacco or synthetic nicotine.

Tobacco Heating Products

Tobacco Heated Product icon

Tobacco heating products (THP) are products in which tobacco is heated and not burned to release nicotine and generate an aerosol. The burning of a normal cigarette can reach over 900掳C but the heating chamber in an electronic THP heating chamber device reaches up to 260掳C, which is not a high enough temperature to create combustion. The lower temperature has the potential to result in lower yields of harmful and potentially harmful constituents compared to combustible cigarette smoke.

Smokeless Tobacco Products

Smokeless tobacco icon

Traditional oral products, also known as smokeless tobacco products, are those containing tobacco leaf and include portioned snus, loose moist, and portioned moist oral tobacco products, among others. Different from modern oral nicotine pouches, these pouches contain tobacco leaf. However, there is no combustion when using these products.

Building a Smokeless World

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