Growing Performance Archives - /news-category/growing-performance/ Mon, 29 Jun 2026 15:47:43 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 /wp-content/uploads/2022/08/favicon.png Growing Performance Archives - /news-category/growing-performance/ 32 32 Named a 2026 Gold Employer on the “Where You Work Matters” List /news/reynolds-american-named-a-2026-gold-employer-on-the-where-you-work-matters-list/ Fri, 27 Mar 2026 14:34:56 +0000 /?post_type=news&p=4274 Continued]]> The companies () have been named a 2026 Gold employer on the inaugural . In addition to an overall Gold designation, earned a Gold rating for Early Career opportunities and a Platinum rating for Growth, reflecting a continued focus on developing talent and career progression.

 

Based on data from 12 million workers across 1,763 employers, the list highlights organizations where people can grow and build long-term careers.

 

With more than 4,300 U.S. employees across manufacturing, engineering, science, operations and corporate roles, we continue to strengthen capabilities through technology, training and workforce readiness.

 

Our early-career programs, including internships, apprenticeships and our immersive 18-month Global Graduate Program, give emerging talent a space to contribute, grow and lead. By growing careers today, is helping to build stronger businesses, stronger communities and a stronger future.

 

Explore open opportunities:

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Growing Tomorrow: Commits to Invest $3.2 Billion by 2030 to Grow U.S. Manufacturing and Innovation /news/growing-tomorrow-reynolds-american-commits-to-invest-3-2-billion-by-2030-to-grow-u-s-manufacturing-and-innovation/ Thu, 05 Mar 2026 15:12:14 +0000 http://www.reynoldsamerican.com/?post_type=news&p=4250 Continued]]> Investment supports more than 2,000 U.S. jobs while expanding manufacturing capacity and fueling innovation across a multicategory portfolio

 

WINSTON-SALEM, N.C., (March 5, 2026) — The companies () announced a forward-looking commitment to invest more than $3.2 billion across its U.S. operations by 2030, reinforcing its long-term focus on value creation and American manufacturing. The investment began in 2024 and is expected to support more than 2,000 direct and indirect jobs across ’s operations and U.S. supply network, including roles tied to recent manufacturing expansion and innovation initiatives.

 

The announcement marks the launch of Growing Tomorrow; ’s campaign focused on driving business performance and delivering sustainable returns. The campaign reinforces ’s position as a leading organization with the largest multicategory nicotine product portfolio in the U.S.

 

“Growing Tomorrow reflects the investments we’re making today in American manufacturing and jobs,” said David Waterfield, President and CEO of Inc. “By expanding manufacturing capabilities and strengthening our workforce, we’re building on more than 150 years of investment in the U.S. economy to ensure our competitiveness for the future.”

Growing Performance

’s investment supports the organization’s continued evolution toward a predominantly smokeless future, building on momentum in high-growth categories. The organization continues to expand its innovative smokeless portfolio with a multiyear investment focused on:

 

  • Modernizing and expanding U.S. manufacturing
  • Scaling innovation and production
  • Strengthening domestic supply chains
  • Advancing workforce capabilities and operational excellence

 

More than $200 million has already been invested in U.S. manufacturing over the past two years as part of this commitment.

 

Growing Innovation

’s research and manufacturing hubs in Winston-Salem, North Carolina, and operations in Clarksville, Tennessee play a central role in the organization’s transformation, supporting a broad, science-led portfolio designed to meet the evolving preferences of adult nicotine consumers. Planned investments will further modernize facilities, expand production capabilities, and reinforce ’s competitive position for sustained performance.

 

Innovation remains foundational to that future. employs hundreds of scientists in Winston-Salem, supported by approximately $100 million in annual research and development investment, with the majority focused on innovative smokeless categories.

 

Growing Careers & Community

Today, employs more than 4,300 people across the U.S., with roles spanning advanced manufacturing, engineering, science, skilled operations, and corporate functions. Continued investment in technology, training, and workforce readiness extends the organization’s economic impact beyond its direct operations through a broad U.S. supply network.

 

“Investing in growth means investing in people,” said Borgia Walker, Senior Vice President and Chief People Officer at Inc. “We’re focused on building capabilities, expanding opportunity, and helping our employees grow meaningful careers as we grow business performance.”

 

’s impact extends beyond its direct business operations to agriculture and local economies nationwide. North Carolina, the nation’s leading tobacco producing state, anchors this ecosystem, with farmers and agricultural partners remaining integral to the organization’s success and domestic supply chain. In 2025, was the largest purchaser of U.S. tobacco leaf from American farmers.

 

Together, these investments reinforce ’s long-term strategy focused on disciplined growth, sustained returns, and shared value creation. This approach strengthens U.S. manufacturing, supports good-paying jobs, and helps build resilient communities.

 

Growing Tomorrow is how delivers on that commitment today and for decades to come.

 


 

About Inc. Inc. is a wholly owned subsidiary of the global BAT Group and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. References to “,” “the group,” “the company,” “the organization,” “we,” “us,” and “our” are simply for convenience and are not intended to imply or suggest that the subsidiaries’ businesses are operated other than as separate, distinct businesses. To learn more about Inc. and its operating companies, please visitwww.reynoldsamerican.com.

Media Contact:

mediaoffice@rjrt.com

 

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CEO David Waterfield Discusses Reynolds’ Next Chapter in Custom Content from WSJ /news/ceo-david-waterfield-discusses-reynolds-next-chapter-in-custom-content-from-wsj/ Wed, 25 Feb 2026 14:51:48 +0000 http://www.reynoldsamerican.com/?post_type=news&p=4233 Continued]]> The organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year.

 

The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory while remaining grounded in science, responsibility, and long-term investment in the U.S.

 

Through a conversation with Inc. President and CEO David Waterfield, the article examines what has sustained the organization for a century and a half and how Reynolds aims to commit approximately $3.2 billion to its U.S. operations by 2030. These investments span science, advanced manufacturing, workforce development, and agricultural partnerships to support continued progress.

 

The piece also underscores Reynolds’ commitment to responsible growth, including ongoing investment in research and development, advanced manufacturing technologies, and efforts to prevent youth access to tobacco and nicotine products.

 

As Reynolds enters its next chapter, the feature offers a behind-the-scenes look at how the organization is balancing heritage with transformation by investing in people, science, and technology to support long-term progress.

 

Readers are invited to explore the full article and learn more about Reynolds’ vision for Growing Tomorrow.

 

 

 

 

Custom Content from WSJ

Custom Content from WSJ is a unit of The Wall Street Journal Advertising Department. The Wall Street Journal news organization was not involved in the creation of this content.

 

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Reynolds Executive Bernd Meyer Named Business Intelligence Group Sustainability Award Recipient /news/reynolds-executive-bernd-meyer-named-business-intelligence-group-sustainability-award-recipient/ Tue, 05 Aug 2025 17:42:01 +0000 http://www.reynoldsamerican.com/?post_type=news&p=3988 Continued]]> Inc. is pleased to share that Bernd Meyer, EVP, Operations, has been named a winner of the 2025 Sustainability Awards presented by Business Intelligence Group. Bernd was recognized in the Sustainability Hero – Executive category for his outstanding work in advancing environmental and social impact while delivering measurable business results across the organization (Reynolds).

 

The Sustainability Awards honor companies, products, projects, and individuals proving that purpose-driven strategy can fuel growth. Winners are selected by a panel of business-leader judges who evaluate performance, innovation, and quantifiable outcomes.

 

Bernd was recognized for his leadership in opening the Reynolds WaterHub, championing employee-driven biodiversity initiatives, reducing total waste generated, optimizing the recycling of materials, and cutting direct emissions across operations, making a measurable impact both locally and globally.

 

To give an inside look at how the Operations team is leading in sustainability, we caught up with Bernd. In this Q&A, he shares key insights on sustainability solutions and initiatives underway at Reynolds:

 

Q: What are some of the key sustainability challenges you have sought to improve at the Reynolds Operations Center?

 

An aerial view of the Reynolds Operations Center in Tobaccoville, North Carolina.

 

A: The Reynolds Operations Center (ROC), located in Forsyth County, North Carolina, is the largest factory within the global BAT Group, encompassing an impressive two million square feet for multi-category finished goods production on a nearly 615-acre campus. The significant size and scope of the campus amplify its environmental presence while presenting numerous challenges and opportunities.

 

One of the largest, most pressing challenges my team and I have tackled is water usage. The ROC is located in a water-stressed area and uses approximately 100 million gallons of water annually to support operations. With the implementation of the Reynolds WaterHub, we expect to recover 60 million gallons of water annually, reducing freshwater consumption from the grid while simultaneously increasing the amount of water recycled.

 

On our site, we are proactively addressing biodiversity and environmental degradation concerns to promote and support the conservation of native species.

 

We are also continuously looking for new ways to effectively segregate and responsibly dispose of waste at the ROC.

 

Additionally, we are confronting the challenge of greenhouse gas emissions from manufacturing and logistics with several large-scale and targeted initiatives like converting our fleet to EV or hybrid vehicles, introducing multi-modal logistics, e.g. moving more transport lanes to railway.

 

Q: Can you tell us about the Reynolds WaterHub and what makes it a unique approach to reducing water withdrawn?

 

Reynolds Water Hub in Tobaccoville, North Carolina.

A: When it came to reducing the amount of water withdrawn, Reynolds partnered with H2O Innovation to construct a state-of-the-art on-site water recycling facility, the Reynolds WaterHub, that has enabled the ROC to drastically reduce dependence on potable water and conserve water in Forsyth County.

 

One of a few water recycling projects of its scale, the WaterHub is designed to capture a combined wastewater stream from the plant, treat it to North Carolina reclaim water standards, and then reintroduce it for factory utilities, ultimately reducing the use of valuable drinking water. The WaterHub serves as a pilot project in the U.S.

 

The Reynolds WaterHub, which opened in April 2025, is an advanced water recycling facility and product of H2O Innovation, projected to reclaim more than 60 million gallons of water a year. With the WaterHub now operational, Reynolds expects to reduce water withdrawn at the ROC by more than 40%, which in turn is anticipated to reduce water withdrawn across the entire global BAT Group by approximately 6%, contributing to the global BAT Group’s goal of reducing water withdrawn by 35% across global operations by the end of 2025. All that to say, this initiative is on track to hit the target both locally in the U.S. and globally across the BAT Group.

 

Q: How have you supported employee-driven projects when it comes to biodiversity?

 

A view of the Reynolds WaterHub Pollinator Garden in Tobaccoville, North Carolina.

 

A: Supporting and building on employees’ ideas, Reynolds sponsored the planting of pollinator gardens and the installation of sustainable technologies at the Reynolds WaterHub site. The latest pollinator garden came to life when a group of employee volunteers planted 20+ species and over 400 native seedlings on-site in a bed designed by an employee ecologist to attract native pollinators, insects, and birds.

 

The garden is part of a two-year biodiversity plan that will include drone and acoustic monitoring, native meadow rehabilitation, native tree planting, bat house installations, and on-site industrial composting. We are also supporting tree planting projects together with our local leaf team with our farmer community.

 

Q: Can you share recent progress or initiatives the organization has made in waste reduction and recycling?

 

A: From construction waste to manufacturing waste, our Operations team is optimizing the recycling of materials and reducing waste to landfill.

 

Last year, the organization increased its recycling rate of total waste generated to 84%, reduced its total percentage of waste generated by 41%, and sent only 1.4% of waste from direct operations to the landfill.

 

We continue to invest time and resources into initiatives to advance circularity. Recently, we installed an aerobic digestor for composting organic materials at the ROC and continue to map waste streams for future waste diversion improvements.

 

Q: What are some examples of sustainable initiatives the organization has adopted to reduce emissions?

 

A view inside the Reynolds Operations Cetner in Tobaccoville, North Carolina.

 

A: We have seen a 46% reduction in Scope 1 & 2 (direct) emissions compared to the 2020 baseline and are well on track to achieve our 50% reduction target by 2030. Besides all the quick wins, like LED lighting for all facilities and increasing efficiencies of boilers and conditioning equipment, some of the major projects include consolidating several production sites into fewer, more efficient multi-category plants to eliminate approximately 100,000 semi-finished product transport truck miles and transitioning the organization’s national sales fleet to hybrid and electric vehicles. Nearly 95% of cars were converted over the past year.

 

Electric trucks at the ROC have also replaced the use of propane-fueled forklifts on site and almost 100% of our forklifts have been converted to electrical forklifts. We also intend to move to electrical trucks for short distances transport within our Supply Chain. Our Supply Chain has also been re-designed to reduce number of storage locations and our logistics network to avoid unnecessary warehousing and transport lanes.

 

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Inc. Announces Appointment of Wade Huckabee as SVP, Strategy and Transformation /news/reynolds-american-inc-announces-appointment-of-wade-huckabee-as-svp-strategy-transformation/ Wed, 03 Jan 2024 14:13:11 +0000 http://www.reynoldsamerican.com/?post_type=news&p=2227 Continued]]> Winston-Salem, N.C. (January 3, 2024) – Inc. (Reynolds), the BAT Group’s U.S. subsidiary, is pleased to announce the appointment of Wade Huckabee to the role of Senior Vice President, Strategy and Transformation. In this role, Huckabee will be responsible for the development and realization of the U.S. strategy and serve on the Leadership Team, effective January 1, 2024.

 

Huckabee joined the Reynolds organization in April 2016 as Vice President of Strategy and Planning, where he oversaw development of the function, including building stronger analytical capabilities and retail insights. He was named Senior Vice President of Combustibles in December 2018 and in 2019 assumed the role of General Manager of the Reynolds organization’s traditional categories.

 

Huckabee was appointed Global Head of Revenue Growth in 2022, where he was responsible for accelerating the BAT Group’s sales and category objectives in priority markets around the world. In 2023, he became Group Head of Customer and Commercial, adding the development of global trade marketing to his accountabilities.

 

Prior to joining the Reynolds organization, his extensive experience in other consumer goods categories included roles in strategy and investor relations at Hanesbrands, Inc., and progressive leadership roles in Finance, Revenue & Margin Management, and Strategic Accounts at Keurig Dr Pepper.

 

In his new role, Huckabee will lead and oversee Reynolds’ strategy, encompassing key pillars related to commercial, organizational, and regulatory strategies. A native Texan, Wade has a Bachelor of Arts in History & English from the University of Texas at Austin and an MBA in Finance from Pepperdine University in Malibu, CA.

 

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About Inc. Inc. is a wholly owned subsidiary of the global BAT Group and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. To learn more about Inc. and its operating companies, please visit.

 

Media Contact:mediaoffice@rjrt.com

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Inc. Announces Site, Operations Expansion at ASC Clarksville Facility /news/reynolds-american-inc-announces-site-operations-expansion-at-asc-clarksville-facility/ Wed, 27 Sep 2023 16:22:02 +0000 http://www.reynoldsamerican.com/?post_type=news&p=2006 Continued]]> The expansion of the American Snuff Company, LLC (ASC) facility brings more jobs and production capabilities to Clarksville, Tennessee operations

 

Clarksville, Tenn. (September 27, 2023) – Yesterday, Inc. (“Reynolds”) announced the opening of the recently expanded American Snuff Company, LLC (ASC) operations facility in Clarksville, Tenn. The investment in the facility will position the company for future growth and has already added over 70 roles to the facility’s workforce, with plans to add more in the coming months.

 

ASC celebrated the newly enhanced space with a ribbon-cutting ceremony on Tuesday, September 26, 2023. ASC’s significant investment in the property will increase certain production capabilities, optimize existing processes, and allow for the installation of additional processing and packaging lines.

 

“American Snuff Company has a long history of operations in Clarksville, and we are proud to further invest in our workforce and production capabilities at the site,” said David Waterfield, President and CEO of Reynolds. “This expansion and considerable investment reflect our focus on delivering long-term, sustainable growth for the future of our business.”

 

The site will further accommodate research and development and create capacity for additional shipping, receiving, and tobacco curing. Additionally, the expanded site will include modernized quality labs, maintenance shops, and employee areas.

 

The Clarksville site expansion follows a strategic review of Reynolds’ U.S. Operations that spanned several years. Historically, the facility used processed tobacco from regional farmers before being sent to other ASC factories for production. This move will bring processing and finished goods production under one roof.

 

ASC Clarksville is the Reynolds organization’s second-largest production facility in the U.S. To learn more about job opportunities available at Clarksville and across the Reynolds organization, visit

 

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About Inc. Inc. is a wholly owned subsidiary of the global BAT Group and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. To learn more about Inc. and its operating companies, please visit.

 

About American Snuff Company, LLC: American Snuff Company, LLC, a subsidiary of Inc., is the nation’s second-largest manufacturer of smokeless tobacco products. Its leading brands are Grizzly and Kodiak.

 

Media Contact:mediaoffice@rjrt.com

 

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Reynolds Executive Aaron Gwinner named Consumer Goods Technology CIO of the Year /news/reynolds-executive-aaron-gwinner-named-consumer-goods-technology-cio-of-the-year/ Wed, 06 Jul 2022 15:13:33 +0000 https://www.reynoldsamerican/?post_type=news&p=470 Continued]]> Reynolds Chief Information Officer and SVP of Digital Business Solutions is honored for making a demonstrable business impact through implementation and successful use of technology.

 

Winston-Salem, N.C. (July 6, 2022)– Inc. is proud to share that Aaron Gwinner, Chief Information Officer and Senior Vice President of Digital Business Solutions for the Reynolds group of companies (“Reynolds”), won the 2022.

 

The CIO of the Year Award, presented by CGT, recognizes a consumer goods company’s senior-most technology leader who has made a significant impact through the implementation and utilization of successful technology.

 

Those who nominated Gwinner applaud his success in driving transformation within the organization and, in turn, developing a strong company culture. Colleagues, peers, and business partners alike celebrate Gwinner’s work to carry out the company’s purpose of building A Better Tomorrow™, which focuses on reducing the health and environmental impacts of the tobacco business.

 

“Aaron has been a driving force behind the creation of new capabilities that allow us to operate a stronger, faster, and simpler organization,” said Guy Meldrum, Chief Executive Officer at Reynolds. “His exceptional leadership continues to accelerate the transformation of our business. All of us at Reynolds congratulate him on this outstanding achievement.”

 

Since joining Reynolds in 2019, Gwinner’s impact has been substantial, with notable accomplishments including launching a new e-commerce platform that improved e-commerce growth and enhanced mobile website performance by 500 percent. Gwinner attributed these successes, among others, to his team of more than 400 professionals for the excellent work they do every day.

 

Additionally, his team established a hub in Silicon Valley to partner on new technology innovations, replaced all aging marketing platforms and websites while migrating 80% of the company data to the cloud, and built a new data science and eCommerce team that increased mobile conversion by 35% while delivering $200mm in benefits from data analytics.

 

“It is an honor to receive CGT’s CIO of the Year award and a testament to our remarkable teams at the helm of our digital transformation,” said Aaron Gwinner. “They’re the ones who do the work. My job is to set a clear vision, get the roadblocks out of their way, and empower them to deliver. When they deliver, and we get recognized for it, I think it’s a great endorsement of my team and the fantastic work they’ve done. Thank you to CGT and all those who submitted nominations for this extraordinary recognition.”

 

Gwinner is the 10th winner of the CGT CIO of the Year Award. Winners of the CGT CIO of the Year Award are annually nominated by colleagues, peers, and business partners. Past winners include Chief Information Officers from Mars Incorporated, Unilever, Mondelez International, Hormel Foods and Hillshire Brands. To learn more about Reynolds and it’s a Better Tomorrow™ journey, visitwww.reynoldsamerican.com.

 

To learn more about Consumer Goods Technology and the CIO Awards, visit.

 


About Inc.

 

Inc. is a wholly owned subsidiary of the BAT Group, and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. To learn more about Inc. and its operating companies, please visit.

 

Media Contact:

 

Chris Zona, Senior Director, Business & Internal Communications, Inc.

 

zonac@rjrt.com

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American Snuff Company, Taylor Brothers PAS 2060 Carbon Neutrality Declaration of Achievement /news/american-snuff-company-taylor-brothers-pas-2060-carbon-neutrality-declaration-of-achievement/ Fri, 17 Jun 2022 20:06:03 +0000 https://www.reynoldsamerican/?post_type=news&p=512 American Snuff Company, Taylor Brothers has achieved carbon neutrality for its operations, scope 1 and 2, in accordance with PAS 2060 for the period between December 1, 2020, to November 30, 2021. Read the full PAS Qualifying Explanation Statement Declaration of Achievement.

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American Snuff Company, Memphis PAS 2060 Carbon Neutrality Declaration of Achievement /news/american-snuff-company-memphis-pas-2060-carbon-neutrality-declaration-of-achievement/ Fri, 17 Jun 2022 20:03:00 +0000 https://www.reynoldsamerican/?post_type=news&p=509 American Snuff Company, Memphis has achieved carbon neutrality for its operations, scope 1 and 2, in accordance with PAS 2060 for the period between December 1, 2020, to November 30, 2021. Read the full PAS Qualifying Explanation Statement Declaration of Achievement.

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Inc. Announces Changes in U.S. Manufacturing Operations /news/reynolds-american-inc-announces-changes-in-u-s-manufacturing-operations/ Thu, 24 Mar 2022 20:06:58 +0000 https://www.reynoldsamerican/?post_type=news&p=513 Continued]]>
  • Inc. reducing its U.S. manufacturing footprint by 2025
  • More than half of impacted employees at closing facilities will have an opportunity to transfer sites; full-time employee workforce reduced by approximately 350 roles by 2025
  • Company offering comprehensive severance and medical benefit continuation package to displaced employees as well as outplacement support
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    WINSTON-SALEM, N.C. – March 24, 2022 – As a part of Inc.’s (“Reynolds”) effort to transform the company and position it for future growth, today the company announced it recently concluded a detailed strategic review of its U.S. Operations and will be reducing its manufacturing footprint resulting in the closing of some sites.

     

    Guy Meldrum, President and CEO of Reynolds, said, “These decisions are never easy. We are focused on delivering long-term, sustainable growth in a rapidly evolving environment. While these changes are necessary to support the future of our business, they will be extremely difficult for our employees at the manufacturing sites that are closing and today we are focused on providing support to them through this transition.”

     

    Beginning next month and progressing through 2024, the company has announced:

     

    • Santa Fe Natural Tobacco Company, Inc.’s operations in Oxford, N.C. will move to Tobaccoville, N.C.
    • American Snuff Company, LLC’s (ASC) operations at Taylor Brothers in Winston-Salem, N.C. will move to Tobaccoville, N.C.
    • ASC’s Traditional Oral operations in Memphis, Tenn., will move to Clarksville, Tenn.

     

    More than half of employees across the closing facilities will have the opportunity to transfer sites. These changes will reduce the company’s full-time employee workforce by approximately 350 roles by 2025.

     

    “After our review, it became clear that we had to align our manufacturing footprint with our growth strategies,” said Bernd Meyer, Executive Vice President of Operations at Reynolds. “Many of our employees will be given the opportunity to transfer sites. Our employees displaced through this process will receive a comprehensive severance and benefits package, including outplacement support to help as they transition to the next phase of their careers.”

     

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    About Inc.

     

    Inc. is an indirect, wholly-owned subsidiary of the BAT Group, and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; R. J. Reynolds Vapor Company, and Modoral Brands Inc. To learn more about Inc. and its operating companies, please visit www.reynoldsamerican.com.

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